Fast Food, Cause Effect Essay - 702 Words

CAUSES AND EFFECTS OF THE POPULARITY OF FAST FOOD Nowadays, most people -especially kids and young people- prefer to eat fast food, such as hamburgers, pizza, fried food, etc. Why it has become so popular? It tastes better than homemade food? We do not believe it is only the taste the reason of the popularity of fast food. There are several reasons why fast food had become popular over the years. It is popular because it is cheap, quick and convenient to those who have a busy modern life. We consider one of the top reasons of eating fast food the modern, busy life that a big percent of families workers have. People who have a busy schedule usually do not have time to cook at home,†¦show more content†¦A study of The Annals of Internal Medicine indicates that more than 70% of men and more than 60% of women have extra pounds because of the consumption of fast food in large amounts. In kids the problem gets more extreme. If kids consume too much fast food they could have high c holesterol and obesity, then they would have higher risks of cardiovascular issues, diabetes and heart diseases. Parents should prevent those kinds of health issues in their kids because it will be reflected in them as adults. Food is not as simple as it seems. Once Anthelme Brillat-Savarin wrote â€Å"Tell me what you eat and I will tell you what you are†. We, as human been should pay attention to what we eat because it will be reflected in the future. A lot of times we know if someone eats healthy by just seeing them, because physically they do not have a good body, healthy skin, or something like that. As we already said more than 50% of USA’s population eats fast food for many reasons: economy, quick service, etc., but the real problem come when we consider health. If People should care more about what they eat and try to avoid fast food, then they will have less possibility of diseases like high cholesterol, obesity, or cardiovascular issues and heart diseases. BIBLIOGRAPHY * Top Reasons for fast food. 2010.Show MoreRelatedFast Food1145 Words   |  5 PagesRamandeep Singh Mrs. Vinson October 23, 2012 English 1001 Essay 2 Draft 3 Fast food Obesity is an epidemic that is sweeping over the United States today. It’s affecting both adults and children. With the increase in fast food availability and a decrease in the time most Americans have to prepare nutritious meals at home, it’s obvious why more people are eating at fast food restaurants. Obesity is a growing problem in the United States and more and more children are being affected. But do uneducatedRead MoreIs Classical Sociology Still Relevant Today? Essay1219 Words   |  5 PagesThis essay looks at the argument taken from a classical sociologist called Weber, throughout this essay it explains rationalization and how it has become modernized using Ritzer to explain this by demonstrating his McDonaldization theory. The theory will be clarified by contemporary sociologists by looking at their strengths and weaknesses and how rationalization relates to a current social issue such as globalisation becoming such a problem in today’s society due to a wide population of fast foodRead MoreThe Effects of Popular Culture: A Look at Three Examples Essay1008 Words   |  5 PagesPopular culture has an effect on everyone’s life in this world. If we don’t look like the pretty faces our television and movies advertise to us, than our life tends to be more difficult growing up. Our country provides fast food chains that are deleterious to our health, but since corporations made them popular, the average American thinks nothing of it. Even though a lot of American popular culture isn’t the best choice in our lives, Judith Ortiz Cofer, Nora Ephron, and Eric Schlosser use thisRead MoreWhat You Eat Is Your Business Essay1140 Words   |  5 Pages In Radley Balko’s essay â€Å"What You Eat Is Your Business,† Balko argues that what we put into our bodies is our business, not the government’s, and that personal responsibility should be primary in our nutrition choices. I agree wholeheartedly. However, while I do agree that personal responsibility is paramount, in the new age of the Affordable Care Act (which had not been implemented prior to Balko’s writing), it is becoming hard to say that the government should stay out of my business, when healthcareRead MoreCauses, Effects And Solutions Of Overweight918 Words   |  4 PagesCauses, Effects and Solutions of Overweight Nowadays, overweight is a serious condition associated with body fat accumulates in people’s body and as a result it leads to obesity. Being overweight referred to a crucial issue for its victims have increased significantly for the past two decades. The occurrence of overweight has increased in all persons including children, old aged, and educated persons. Loss of weight is one of the challenges for many people in life. The causes of overweight includeRead MoreCause And Effect Of Obesity1477 Words   |  6 Pages Cause and effect essay Ahmad Elham ENG 111/FH21 Sunithi Gnanadoss May 2, 2017 After World War II, when the baby Boomer generation emerged, USA economy increased and people started utilizing fast food without a diet plan, without caring about nutrition in their food and the calories they were consuming caused obesity. At the same time, transportation and technology revolutions which meant to bring ease in nation’s lives, brought laziness and obesity. Ultimately, many others callRead MoreArgumentative Essays About Obesity1560 Words   |  7 Pagesthemselves to get that far into bad health(obesity)? (might be more of a Psychology question though..) A good one for looking at arguments relating to the fast food industry is Super-Size me that documentary, that might give you some more ideas about arguments, to look into some of the issues that Morgan Spurlock touches on, (size of food portions, advertising, health related problems of obesity, etc..) Obesity in AmericaWhen people think about health what usually comes up is cancer, or some kindRead MoreCause and Effect Essay on Obesity962 Words   |  4 Pages Cause and Effect Essay on Obesity Obesity is one of the main topics in America including one of the main reasons of death.-(begin with a subject) Detecting obesity is easy, but treating it can be very hard to do. Never have there have been so many teens and children not only overweight but obese. In some ways, it could be called the plague of the twenty- first century due to adolescents and teenagers indulging themselves in a plethora of food for every meal they haveRead MoreFood Is A Necessity And Without Food We Wouldn’T Be Able1345 Words   |  6 PagesFood is a necessity and without food we wouldn’t be able to survive. But what happens when that very essential thing we need to survive is not good for us? According to the website Centers for Disease Control and Prevention (CDC), more than one-third of Americans have obesity (Adult Obesity Facts). One of the major reasons causing obesity is a poor diet, what some call, the Western Diet. In Michael Pollan’s article â€Å"Escape from the Wester n Diet†, he argues that people should give up the western dietRead MoreArgumentative Essay : Argumentative Synthesis1734 Words   |  7 PagesNordmeyer Ms. Allen 11/20/15 Essay #4: Argumentative Synthesis As we begin the 21st century, the preservation and concern with our world environment becomes more of a highlighted issue. Authors such as Michael Pollan in his article â€Å"Escape from the Western Diet†, and Jonathan Safran Foer who wrote â€Å"Against Meat† both mention in their essays the negative impact fast food has created on our environment due to the method of factory farming. Foer quotes using reports from the Food and Agriculture Organization

Bringing Electricity to the Masses Essay - 961 Words

It was not very long ago that as night descended the cities, towns, and homes of the world fell into darkness as well. Lit by candles, oil lamps, gas lamps, and open flame, the light put off by these flames was not very bright and also had the down fall of producing fumes, smoke, and ash. â€Å"The electric light was little more than a novelty for the wealthy and only had small scale applications where only a few bulbs would be needed.† (Flatow 11) If we think about how dependent on electricity we are today, it becomes difficult to imagine the world as we know it without it. Our cars, computers, cell phones, almost every facet of our modern life involves electricity. It wasn’t till a young scientist; Thomas Alva Edison had the idea to create a†¦show more content†¦He was able to study the trial and errors of his colleagues and succeed where they had failed. â€Å"Another advantage for Edison was that he decided to build his light bulb around an entire electric al system of his own design. He would design and produce generators to supply electricity with integrated fuses to regulate and control it.† (Flatow 11) Once the system which would power his bulb was designed he began work on designing the bulb itself. The young inventor began to experiment with different filament materials and shapes. He soon discovered that no matter what he tried the filament would melt shortly after a current was run through it. To resolve this Edison had developed â€Å"a thermal regulator to prevent the incandescing element of his lamp from melting† says biographer and Edison scholar Paul Israel (Jones 55-56) What this meant was as the filament heated up, the regulator would turn the light off briefly to allow it to cool. This gave Edison the confidence to announce that he had made a breakthrough, though he had not perfected the type of material used to make the filament. He invited the press to witness his triumph. Disregarding that his bulbs did not last very long even after his thermal regulator was in place; Edison was still able to convince investors to back him. Edison had been working to design and build his electrical system at his laboratory in Menlo Park, New Jersey. Menlo Park was quiet,Show MoreRelatedEssay On Power Consumption770 Words   |  4 Pagesindicator of demand for electric utilities, declined 1.2% during 2016 compared to 2015. Retail electricity rates fell by 2.1% in October 2016 from the same month the year before. The decline in power consumption was led by a 4.3% drop in use by industrial customers. Residential and commercial sales were relatively unchanged, according to the Energy Information Administrations Short-Term Energy Outlook. US electricity consumption in 2017 is expected to remain flat in the residential and commercial sectors;Read Moreâ€Å"Stalin Transformed Russia from a Backward Country Into a Great World Power†¦ but the Cost Was Certainly Exorbitant.Discuss.1059 Words   |  5 Pagescost. Firstly, Stalin realized that despite the fact there were 25 million farms in Soviet Russia, they were ‘p rimitive and undeveloped.’(Stalin, 1928) He saw the need to use the masses to not only feed themselves, but the rest of his growing nation, and to this end decided in 1928 to collectivize the farms of Russia, bringing many positive impacts. In 1930, already 50% of the country’s farms had been collectivized, and at this time, ‘even enemies are forced to admit that the successes are substantialRead MoreClose Reading: Culture Is Ordinary by Raymond Williams Essay1240 Words   |  5 Pagesconceptions of culture that he came across, both examples which he rejects. The common illusion of ‘high culture’ present in both of these examples is seen by Williams as a way of maintaining class divisions between the ‘highbrow’ and working class, bringing the idea of culture back to the notion of power. The language used in this essay is very personal, and can be seen quite clearly in this argument, as you can see his deep rooted working class sensibili ty in his attack on these two perceptions ofRead MoreExploring Religious Education Essay746 Words   |  3 PagesMass is often a very long process and working parents cannot spare what precious time they have to spend upwards of an hour in Church. Some Parishes in Canberra have taken this into account and provide different times, days and lengths of Masses to provide for all those out there that often cannot find the time to attend a congregation. Teenagers are renowned for their lack of ability to concentrate for large amounts of time. A long Mass will bore teens and this will pushRead MoreEssay on Hydrogen Cars: Helping the Earth One Car at a Time1571 Words   |  7 Pagesan anode that is also submerged. The current passes through the water and as it does, a chemical reaction takes place. Everyday water turns into its natural elements: hydrogen and oxygen. The beauty of electrolysis is that any form of electricity can be used, including renewable energy like wind and solar. Through this process we can extract hydrogen gas from water only to be reunited with oxygen and form water once more. With the use of renewable energy and the process of electrolysis,Read MoreBritish Isles Storms1742 Words   |  7 Pagesthe edge of a continent, between two seas and subject to the influences of five major air masses; north-westerly, south-westerly, northerly, easterly and southerly. British climate is classified as temperate as it rarely features the extremes of heat or cold, rain, drought or wind that are common in other climates. Basic characteristics of this climate include temperature, precipitation, wind and air masses. The mean summer temperatures in the UK are lower than the average for its latitude whichRead MoreProgressive Era Essay889 Words   |  4 PagesU.S. citizen from being denied the right to vote based on sex. During the Progressive Era, social reform and cultural changes also occurred. Consumerism was at an all time high. It became a time of economic prosperity. With the introduction of electricity came household appliances. Movies, automobiles, radios, telephones, magazines, and advertising were in the forefront. While consumption prompted the economy in a forward direction, other economic issues arose throughout the country. AgricultureRead MoreImmigration : The Ongoing Question1419 Words   |  6 Pagessatirists poke fun of illegal immigration through the satirical devices of parody, irony, and exaggeration in order to bring light to this very important issue facing the United States of America. One example of the use of Juvenalian satire and parody bringing light to illegal immigration can be seen in Daniel L.’s satirical work. In this work, Daniel L. states that the way to end the detrimental effects of illegal immigration would be to take over Mexico and enslave the native people (Daniel L.). He alsoRead MoreWhich Wooden s Pyramid Of Success Fits Today s Business Environment1400 Words   |  6 Pagesof social contract where I expect that by bringing in employees through giving them jobs and building them up through training and all, I do that and expect that they will hold dear the objectives and goals of the organization and deliver on what I have entrusted on them. It is closely related to Wooden’s respect but it is not an equivalent of that. I am also the kind that values cooperation and team spirit as exemplified by Wooden. I believe in masses where I believe it is better to provide goodsRead MoreWhich Wooden s Pyramid Of Success Fits Today s Business Environment1400 Words   |  6 Pagesof social contract where I expect that by bringing in employees through giving them jobs and building them up through training and all, I do that and expect that they will hold dear the objectives and goals of the organization and deliver on what I have entrusted on them. It is closely related to Wooden’s respect but it is not an equivalent of that. I am also the kind that values cooperation and team spirit as exemplified by Wooden. I believe in masses where I believe it is better to provide goods

Work With Parents to Meet their Children’s Needs Free Essays

Work with parents to meet their children’s needs Explain changes which parenthood makes to the lives of parents. Before a child is even born the parents are adapting theirs lives getting ready for it to change into something they can only imagine what it will be like. A process of bonding is their when the child is born, imagining what it would be like to hitting reality of what parenthood is like. We will write a custom essay sample on Work With Parents to Meet their Children’s Needs or any similar topic only for you Order Now Parents have to care for a child in so many ways, teaching them different things and being that role model to live their life good like they have. When a child is able to talk then the parenthood changes again and adapts in other ways from what they have when the child was born. They are faced with questions about their priorities, about how much time they should give to the baby, and how much time to devote to other aspects of life. Parents face all kinds of authority and rules what should be sett for children and learning to make that decision if it is broken. Parents can imagine how they could be towards their child, not getting angry or annoyed during different times, setting boundaries and making an image of what they be like when in fact it changes at each stage of child development. As they grow older parents may start to evaluate how they have been in the past, especially due to a child’s behaviour. Changing and figuring out how they want to interpret and answer their children’s questions. Showing what type of knowledge and skills they may have. They compare themselves to other parents, teachers and child care staff to see if they are doing right or wrong or agreeing weather they do it right. The older the child gets the more they realise their child is not them. Parents have to decide when to say yes and when to say no, pressurised into buying them things this happens throughout the ages especially when they are younger. Parents are pressurised into buying children almost anything because they think if they do not do so and make them fit in like everyone else they then label themselves as bad parents which is not the case. They are the decision maker of the child up until their old enough to make them there selves which is another point of pressure for them as the child gets older. Parents lead by example, they can change as much as a child will change but they will only change because their leader has. A child grows all the time and throughout parenthood it changes each day, feeding out of a bottle to eating adult’s meals or nappies to pants. Parenthood is a learning curve to each parent and they are changing all the time to meet the needs of a child. Children enjoy being like everyone else, if someone has a toy they like they automatically need that toy or if someone has a new gadget they have to try then want want want. Some children see it as an offence not to get what they want there and then and this cause’s arguments, crying, behaviour problems, and friction in the relationship. Social networks are a point of call where the parent makes a big decision on letting them use it or not, if they don’t will they go ahead anyway and get into trouble if they don’t know about it or if they let them what happens if bulling happens. Social networking is a rather dangerous place to go and for a parent it’s even scarier because it’s letting the protection of them go a little when they are using the internet of social network sites. Children need their independence and will take pleasure in having this authority but the parent needs to trust their children and loose control a little but also watch them on what they are doing and visualising. Children change through the years of being a child but parents also get older and things start to change depending on the ages of parents some get a lot older and not as clued up as others as to what children get up to in the new generation and some do not let any of them out of their site but as children grow older they become more independent and form new relationships, friendships and move to higher education. From a young age children are left under the care of another adult other than the parent such as play days, nurseries, parties and so many more places, trusting those in their care to look after their child safely and properly is a huge issue parents face every day, as they grow older they are left at primary school, secondary school, college and university then they are left in there own care when they are old enough just because a child has grown into an adult does not mean a parent will change there way of thinking or caring for them if anything it will grow stronger after the years of creating the relationship you have with a child. As children grow older and mix more with other aged children it becomes a worry for parents to know if their child is being bullied at school or college, handling and dealing with the issue is a stressful time because they have to be adult about it and deal with it in a responsible manor. 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Changing Market Environment free essay sample

Changes in the Marketing Environment and its Implications The word â€Å"Marketing† refers to an activity that is strategically concerned with the management of relationship among an organization and environment. Environment could be described as an internal and external condition to an organization. Internal Environment consists of situational factors that are present within the organizational boundaries whereas external environment consists of any factors or conditions that are not under the control of an organization.Internal Environment creates strengths or weaknesses for a firm, however external environment may create opportunities or threats. Over the past some years, a significant change in external environment has been happened. In response to the change in external environment, companies have to change themselves and plan accordingly. Successful companies do not treat environment as a constraint, rather they view it as an opportunity. Some time the change in the environment becomes a competitive advantage for a firm who exploits the change at a right time. Changes in the Marketing Environment: Since a last decade or two, significant changes in the marketing environment have been observed in the marketplace. These significant changes could be categorized as, supply versus demand environment, rising expectations, innovation in technologies, globalization, increasing focus on service, fashionisation of markets, erosion of brands, micro markets, commoditization and other constraints. Previously, many companies do not bother to even think about customer needs and wants. They only concentrated on their production and specialization side.However, over time marketing managers realized the fact that understanding customer needs, behaviors and wants are crucial for customer satisfaction which ensures the continuity of an organization in the market. Now every other business is trying to achieve customer satisfaction, meet customer expectations and increase their customer average life. These things have forced the companies now to focus on demand side rather than supply side. Innovation in products and technologies is another source of change in the marketing environment.As pointed out earlier, that companies are now more focused on customer needs and wants. This thing has induced companies to bring innovation in their product features and processes. Competition has increased disastrously, which is forcing the firms to squeeze their profit margins and bring more efficiency in their production and processes. In order to accomplish this, companies demands more efficient technologies. This is something that every company in a particular industry has to follow. In order to remain competitive, all the companies have to adapt the new technology.Adapting the new technology or process means quitting the older ones, this brings change into the environment. In today’s world, the concept of Globalization is becoming more and more common. Globalization is progressing at a very fast speed. In fact, now many countries are supporting the phenomenon of free trade which is uplifting the globalization. Another factor that underlies the globalization trend is the dramatic developments in information processing and transportation technologies. Now many firms have global presence which pushes them to think about marketing and environment in a global context.In this regard, an organization has not only to take care about domestic market environment, in fact international market environment as well. Companies are now shifting their focus more on service side which cannot be standardized. Uniqueness and complexity of a service determines the extent of relationship between a business and the customer. Service is more customized than product. This customized nature of service is one of the sources of changing marketing environment. Customers’ trends are changing rapidly. As a result their purchase intentions are also changing.Behaviors of customers have significantly changed from the past. In 1970’s – 1990’s customers do not want to experience new things; rather they like to use same products and services. They were more rigid. However, today consumers want change, they want to experience new things, and much more flexible. These are some of the reasons of fashionisatin and erosion of brands. All these things are demanding more change in the marketing environment. Earlier, all businesses produce goods and then market them broadly to the general public without considering the needs of specific consumers in the market.However, in the current situation companies are adopting more targeted approach. In this regard, they advertise and market their product primarily to their target market. Companies now are increasing their reliance on niche marketing and specialization which is also refers to micro market. This phenomenon of micro market is creating change in the marketing environment and possessing challenge to the marketer. Change in the marketing environment also comes from the product life cycle. As product moves from one stage to another, a change occurs.In the earlier and middle stages of the product, companies try to differentiate their products which help them to charge premiums from the customers. However, in the later stages of the product, commoditization happens. Commoditization is a concept which reduces the differentiation. Reduction in the differentiation would results in the shrinkage of profit margins. Generally, companies do not want to commoditize and strives to prolong the middle stage of the product. The main point here is this that market environment would change with the change in the life cycle stage of product.Usually, commoditization also poses challenge to the marketer. Expectations of consumers are increasing from the companies. In the past, consumers did not expect much from the companies but now their expectations have increased with the increase in production technologies and competition. They expect more in terms of product quality and service. In order to meet the changing expectation and increasing demands of the consumers, companies need to change in their culture also. Therefore, rising expectations of consumers are also posing a change in the marketing environment. Apart from the above stated factors, companies also have to face number of other constraints as well which would create a change in the environment. These constraints could be related to economic, political or cultural constraints. Not always, but sometimes these constraints could bring a disastrous change in the marketing environment. Therefore, organizations have to be keep ready all the time to deal with any of the constraints. Changing Marketing Strategies: In this changing environment, companies have to be prepared for changing in their marketing strategies.

Analysis of Lidl’s business strategies Essay Essay Example

Analysis of Lidl’s business strategies Essay Essay Lidl Stiftung A ; Co is an international price reduction supermarket that is located in Germany. The company was founded in the early 1940s by one member of the Schwarz household. The company has been runing in most parts of Europe. giving the other viing houses a really tough land for retail concern. Currently. the company has over 10. 000 shops. most of which are in the UK. The company is the 5th best retail merchant in the universe with a net income of $ 82. 4 billion ( Lidl. 2011 ) . Apart from being active in the retail concern. the company besides carries out a figure of services such as DVD lease. which was launched in 2009 and bakeshop services launched in 2012. We will write a custom essay sample on Analysis of Lidl’s business strategies Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Analysis of Lidl’s business strategies Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Analysis of Lidl’s business strategies Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Harmonizing to Sillince ( 2006 ) . resource based position in competitory advantage can assist Lidl in accomplishing competitory advantage by looking at the internal factors that are within its system. For case. the company has used its employees in guaranting that it achieves most of its ends within the shortest clip possible. In add-on. the company has achieved greater competitory advantage that has led to increase in the sum of net incomes and market portion by internal touchable and intangible factors such as merchandises and values severally. In add-on. the company uses heterogenous and immobile resource-based positions to guarantee the accomplishment of the most effectual competitory advantage in the market. Discourse and break have besides affected the company hence doing it work towards guaranting that it produces more to enable it sell better than other houses. The PESTEL analysis straight and comprehensively evaluates the industry’s external environment elements in order to place the overall available chances and dangers of specific processs. on the evidences that patterned advances in these elements can motivate the immense alteration of concerns. peculiarly as clip goes on. Specifically. PESTEL chiefly highlights Political. Economic. Social. Technological. Environmental every bit good as Legal variables. The first facet of PESTLE analysis is the political facet. With over 10. 000 shops in Europe entirely. Lidl needs to pull off alone political illustrations impacting its concern operations. One of the major political constituents act uponing the concern is natural confidence Torahs to oblige companies to follow with all the authorities demands. The 2nd imperative constituent is UK authorities verve progress plans for advanced work of retail merchandises. For this state of affairs. legion retail companies have been able to greatly undergo structural alterations in order to suit in the authorities policies. In add-on Lild uses economic internal and external factors. Fiscal elements incorporate pecuniary development in the option verve commercial endeavors and increase in the disbursal of using the cars basically because of the acclivity in fuel costs in the brief clip. In this mode. the involvement for more-proficient cars is higher than in the recent yesteryear. Consequently. convalescence of GDP and the lifting rate in the bulk of the slowly developing states from the recessive period that happened in 2008/2009 has a immense consequence on the client purchasing power. The company besides has a stable fiscal system that enables it to pass on efficaciously and favourably. Furthermore. Social constituents are identified with enlargement natural concerns. outlook and emphasis on points. which are eco-friendly. In add-on. without a uncertainty the current society judge’s persons focused around the kind of the car they buy and the idea of holding electric vehicles enhances the social place of a individual individual. The company has besides considered a figure of cultural elements that help in accomplishment of competitory advantage and in publicity of client involvements. For case. the company stocks assorted points used by about all the faiths in Europe. With the rise in engineering. Lidl has tried to better its client service platform to guarantee that the new technological facets are included in order to avoid any holds. In add-on. the company has allowed clients to do purchases utilizing recognition cards and cheques in order to do purchases easier and faster. Besides. in order to crush rivals and derive competitory advantage against other rivals in the retail industry. Presently. legion retail shops have confronted the aggressive weight to bring forth eco-accommodating merchandises. Natural constituents. for illustration. spread outing attending to environmental alteration lead to alterations in operations and organizations’ points and disposals. in visible radiation of the fact that clients are acquiring more aware of ecological impacts of coevals. Lidl has besides ensured that it initiates assorted environmentally friendly facets such as the usage of the modernised ways of managing waste disposal such as recycling. Additionally. legion ordinances emanate from authoritiess showing verve recognition undertakings and seting weight on creative activity eco-accommodating merchandises. for illustration. licencing companies to fall in the new techniques for green concern and working towards cut downing the effects of wastes from vehicles on the environment ( Sillince. 2006 ) . Porters Fiver Competitive forces are some of the most indispensable tools that Lidl has to utilize in guaranting that it achieves competitory advantage in the retail sector. The company needs to place some of the most desirable schemes and utilize them towards accomplishing the best portion of the market portion. The first force is Threat of new entrants. Presently. the retail industry has the highest hazard from the menace of new entrants. Having entered the industry in 1940s. Lidl besides faced the troubles of being a new entrant in a market that needed high capital and had increased jobs that rose from constructing a trade name name to apathetic distributers. However. Lidl managed to go through through this and is still on the brink to go the highest market holder in the industry. The general bargaining power vested on the purchasers is unsure and Lidl had to trust on their intimacy with advertizers in order to delight the purchasers. These advertizers are some of the purchasers of Lidl hence doing it achieve competitory advantage in the market. Besides. the menace of permutation is comparatively low since really few houses produce can fit the market covered by Lidl. This has given Lidl an upper manus in the retail concern hence increasing the advantage over other companies. In add-on. in its command to come in the US market. Lidl has to antagonize the benefits that Wal-Mart has given to the consumers. Based on Suppliers’ dickering power despite edifice strong dealingss with the chief providers. Lidl has a difficult clip seeking to win other providers. However. its ability to purchase merchandises in majority has helped increase its dickering power among the providers thereby giving it a higher competitory advantage ( Clegg Et. . Al. 2006 ) . Competition in the Industry is apparent in the presence of rivals in the market. Despite holding rivals such as Morison’s in the UK and Wal-Mart in the US. Lidl has managed to antagonize competition in the market by utilizing the best schemes that are aimed at bettering the company’s image among the assorted international and local clients. Mentions Balogun. J. . Jacobs. C. . Jarzabkowski. P. . Mantere. S. . A ; Vaara. E. ( 2014 ) . Puting scheme discourse in context: Sociomateriality. sensemaking. and power. Journal of Management Studies. 51 ( 2 ) . 175-201. Clegg. S. R. . Kornberger. M. . A ; Pitsis. T. ( 2011 ) . Pull offing and organisations: An debut to theory and pattern. . : Sage. Clegg. S. R. . Hardy. C. . Lawrence. T. . A ; Nord. W. R. ( Eds. ) . ( 2006 ) . The Sage enchiridion of organisation surveies. Sage. Colla. E. ( 2003 ) . International enlargement and schemes of price reduction food market retail merchants: the winning theoretical accounts. International Journal of Retail A ; Distribution Management. 31 ( 1 ) . 55-66. Hanf. J. . A ; Hanf. C. H. ( 2007 ) . Does nutrient quality direction make a competitory advantage. Quality direction in nutrient ironss. Wageningen. Wageningen Academic Publishers. 489-502. Hill. C. . A ; Jones. G. ( 2009 ) . Strategic direction theory: An incorporate attack. Boston. Maine: Cengage Learning. Morschett. D. . Swoboda. B. . A ; Schramm-Klein. H. ( 2006 ) . Competitive schemes in retailing—an probe of the pertinence of Porter’s model for nutrient retail merchants. Journal of Retailing and Consumer Services. 13 ( 4 ) . 275-287. Porter. M. ( 2005 ) . Strategy as action: Competitive kineticss and competitory advantage: Competitive kineticss and competitory advantage. . : Oxford University Press. Porter. M. E. ( 1998 ) . Competitive scheme: Techniques for analysing industries and rivals. . : Free Press. Sillince. J. A. ( 2006 ) . Resources and Organizational Identities The Role of Rhetoric in the Creation of Competitive Advantage. Management Communication Quarterly. 20 ( 2 ) . 186-212. Beginning papers

Process Safety Management in the Oil and Gas Industry The WritePass Journal

Process Safety Management in the Oil and Gas Industry Abstract Process Safety Management in the Oil and Gas Industry ). The development of various processes and standards has adhered to meet the needs emerging in the global oil and gas industry. Scientific research extensively focuses on the psychology of how irrationality and cognitive biases may lead to inadequate risk assessment and improper decision-making processes. Thus, the necessity to create practical and simple solutions is urgent than ever (Bergh et al., 2014). The introduction of Health, Safety and Environment Management Systems (HSE-MS) is important part of this process. Basic elements of HSE-MS include commitment to appropriate leadership practices, setting of clear goals and objectives, and undertaking strict risk evaluation and control procedures   (Ash, 2010). When organisations in the oil and gas industry adhere to these aspects of their overall management, positive results can be expected in the long term. Communication among all divisions of organisations should be ensured in order to meet the expectations of all stakeholders in the industry. Management should provide commitment and personal involvement in health, safety and the environment as a whole (Zimolong and Elke, 2006). A proper expectation that could be indicated relates to setting a personal example of following major HSE rules. The decisions that could be made should consider aspects of quality, cost, morale, and production. In the process of introducing HSE principles in the oil and gas industry, it should be pointed out that allocation of resources should be done effectively in an attempt to carry out some of the most important functions of HSE. The development of local HSE policies should be in line with corporate objectives and standard as relating to the oil and gas industry (Ramirez et al., 2013). Setting objectives for continuous improvement should be the focal point of introducing such policies. All levels of management should be involved in similar processes to achieve optimal efficiency and productivity. In addition, certain objectives should be developed to mitigate risk within organisations operating in the oil and gas industry. The stage of risk evaluation and management should be consistently introduced in oil and gas companies in order to adhere to major HSE management guidelines that may contribute to decreasing the risk of incidents in this industry (Zimolong and Elke, 2006). This step i s associated with the establishment of a proper methodology that outlines acute and chronic hazards including their perceived effects. Moreover, it is important to conduct flexible hazard assessments at the design, development and operating stages. The application of risk management tools may significantly facilitate the process of achieving of the set policy objectives. It has been identified that an effective legislative programme requires three essential dimensions: powerful and well-resources regulations, setting accountability parameters to drive appropriate behaviours in the industry, and ensuring solid industry support (Berg et al., 2014). The globalisation of HSE issues for the oil and gas industry should be explored in order to demonstrate a process of setting high standards of performance in the field. In 2011, the European Commission released a series of legislative proposals to guarantee offshore safety (Ramirez et al., 2013). The focus on preserving the natural environment has been properly maintained. HSE policies are expected to cover oil spill and emergency response preparedness, quality assurance and management systems. The utmost goal of similar initiatives is to ensure a healthy and safe environment for employees in oil and gas companies as well as for residents of different countries (Ash, 2010). The conduct of particular operations from the oil and gas industry should be done with the consideration of strict professional standards for safety. In fact, the safety of employees should be taken into consideration as well as the environment and economic values. In general, oil and gas companies are committed to developing of proper systems for monitoring of their technical facilities and plants. The occurrence of various incidents in the industry, such as the Macondo incident, the US Department of the Interior undertook drastic measures in 2011 to mitigate risks in this sector (Haight, 2013). Two new agencies were created to monitor a series of operations and activities in the Gulf of Mexico, as these are the Bureau of Safety and Environmental Enforcement (BSEE) and the Bureau of Offshore Energy Management (BOEM). In addition, the Department was responsible for issuing new and more effective regulations to address the specific roles and functioning of these two agencies (Bergh et al., 2014). Product specifications along with emission controls and climate change programmes have contributed to the development of proper and highly effective HSE systems. It can be suggested that these aspects can have a significant impact on the production and profitability of different products introduced by oil and gas companies. Moreover, there are certain environmental laws that require organisations that operate in this industry to restore all areas in which particular incidents or unauthorised release of various hazardous materials have taken place. It can be anticipated that HSE laws and regulations can have a rather positive impact on the operations of oil and gas companies (Zimolong and Elke, 2006). However, it may be challenging to indicate what would be the potential future effects of certain legislations adopted in the context of the global oil and gas industry. There may be risks associated with HSE costs and liabilities, which may be evident in the activities of global oil and gas companies. Thus, such organisations recognise the importance of implementing solid HSE standards and management tools to facilitate the accomplishment of certain outcomes (Ash, 2010). One of the legislative frameworks that provide substantial information on applying HSE standards in the oil and gas industry is the IADC HSE Case Guidelines. These guidelines â€Å"provide a framework for developing an integrate health, safety and environmental management system for use in reducing the risks associated with offshore and onshore drilling activities† (International Association of Drilling Contractors, 2014). The significant of the guidelines reflects in the adoption of high standards that can help in increasing global health, safety and environmental awareness in relation to the oil and gas industry. The worldwide acceptance of the guidelines in countries such as Australia, Canada, South Africa and Cuba implies their universal applicability to solve emerging challenges in the respective industry (Ash, 2010). The need to assist regulatory authorities around the world may contribute to the delivery of standards and principles that are closely tailored to correspon d to the needs of oil and gas companies. Emphasis is put on reassuring that the most proper industry practices have been implemented in terms of health, safety and environmental concerns. Lessons from the Nuclear Power of the Defence Industry Thus, the focus can be shifted to learning important lessons from the nuclear power of the defence industry. One of the crucial lessons learned so far is that of interaction considering that different legislations throughout the world may demonstrate the adoption of similar approaches to mitigate risks in the oil and gas industry (Bergh et al., 2014). Interaction emerging at all stages of the assessments is important to make sure that all needs of the stakeholders in the industry are met. Another lesson that can be learned from the defence industry and applied to the oil and gas industry relates to access to information. It is essential to understand that particular parts of the development projects may contain classified information (Zimolong and Elke, 2006). Such details may be significant in the process of carrying out the intended assessment procedures. Timing also is a valuable lesson that can be drawn from the defence industry in terms of focussing on all points during the proj ect planning stage. It should be initially noted that assessments involving EIA and HSE-MS tools serve as an adequate decision support system that should be available in a timely manner. Analysis of Human Failure Contribution to Process Risk In order to gain understanding of human reliability and accident causation, it is important to focus on various HSE management tools including HAZID, HEMP and HAZOP. One of the most powerful tools for the identification of major hazards and risks, which can be implemented in the global oil and gas industry, is HAZID (Ovind and Sneve, 2004). Its use is recommended to be done early to demonstrate greater precision and accuracy of results. The key benefits of HAZID include fast identification and correction of potential deviations, providing records of hazards to avoid and mitigate further risks in the global oil and gas industry (Rausand, 2013). The method actually represents a design-enabling tool used to enhance the HSE parameters in particular projects. Furthermore, the Hazards and Effects Management Process (HEMP) was designed to present a highly structured approach to analysing various hazards in the life cycle pertaining to installation processes in the industry. This method refers to a three-day session in which participants are provided with significant information on risk management and essential HEMP principles, including HEMP’s role in the HSE management systems (Bergh et al., 2014). The management tool identified as HAZOP has been also found useful in identifying and mitigating risks pertaining to the global oil and gas industry. The initial use of this instrument has been considered for the proper identification of hazards through flowsheets and diagrams. It also implements safety audit after several months of operation (Rausand, 2013). Specific procedures considered by oil and gas companies refer to determining the precise degree of hazard and expected change as well as a consideration of the worst case accident th at may occur as a result of the modification. In addition, the management tool requires the appointment of a competent, qualified person to comply with the strict requirements for HAZOP (Ramirez et al., 2013). Case Study of Operating Events at Commercial Nuclear Power Plants However, it is important to focus on the aspects of human failure contribution to process risk as applicable to various events that take place at power plants. The main tools that have been implemented to identify safety events, in which human failure contribution to process risk was investigated, refer to the Nuclear Regulatory Commission (NRC) Accident Sequence Precursor (ASP) Program and the Human Performance Events Database (HPED). Events in this case were selected on the basis of SPAR analyses that contributed to a proper estimation of human errors that eventually increased risks to the completion of these events (Rausand, 2013). In addition, different human error categories and subcategories have been identified to demonstrate greater accuracy of findings. The formation of categories took place in line with their frequency of occurrence (Gertman et al., 2001). Major categories included command, control, resource allocation, operator actions, communications, design deficiencies, design change testing, configuration management, as well as procedures of maintenance and monitoring of various work processes (Zimolong and Elke, 2006). It has been argued that human failure substantially contributed to process risk in relation to operating events. For instance, seven human errors have been identified to contribute to the emergence of numerous event failures in the identified power plants. Another challenge that has been observed in this case study referred to the lack of attention to recurrent problems (Ash, 2010). In fact, the lack of attention and care to recurrent problems was estimated in approximately 41% of the operating events (Gertman et al., 2001). Such inattention mostly related to improper NRC inspection findings, industry notices, and vendor notices. Operating with known design deficiencies also created certain problems at the commercial nuclear power plants. Human failure was evident in the inability or error to follow plant and industry trends as well as provide timely responses to industry notices (Ramirez et al., 2013). Active human errors were identified as quite problematic pertaining to command and control and resource allocation failures, amounting to almost 28%. For instance, it has been indicated that command and control between Oconee Unit 2 1992 and Keowee hydroelectric station turned out to compromise or challenge the response from the plant (Gertman et al., 2001). The tasks performed by Keowee staff seemed to have affected emergency power at Oconee without receiving proper notifications from control room management. This is a clear example of how human failure contributed to increased risks of operating events. In this relation, it is essential to separate human actions in pre-initiator categories and post-initiator categories (Rausand, 2013). Pre-initiator actions are recognised as actions that may affect the availability of systems and elements associated with the response to incidents. Such actions mostly include errors in restoring particular systems after maintenance procedures at the plants (Zimolong and Elke, 2006). Post-initiator human actions represent a type of responses to incidents occurring in the power plants, as they may be also recovery actions in terms of restoring certain failed systems. It can be suggested that latent human errors mostly suppose a direct relation with pre-initiator human actions, as they are further related to numerous failures in the system. Therefore, it can be concluded that the results obtained from this case study indicated that human performance contributed essentially to increasing risks in analysed operating events (Bergh et al., 2014). Human failures to correct known problems have been frequently identified along with errors made during design and maintenance activities at commercial nuclear power plants. Thus, the results of this case study demonstrate that multiple errors occurring in operating events contribute to the so-called probabilistic risk assessment (PRA) basic events which are evident in SPAR models (Gertman et al., 2001). Importance of EIA and HSE-MS In order to improve practice of the oil and gas industry, the introduction of HSE management systems should take place in line with the integration of Environmental Impact Assessment (EIA). It is essential to clarify that EIA is defined as a process by which a project’s impact on the environment is measured (Department of the Environment, Community and Local Government, 2013). In case the likely effects are identified as unacceptable, professionals in the field are responsible for developing effective mitigation strategies to reduce such a perceived negative impact. Thus, EIA is a crucial tool used in managing the complex interrelations between development and the environment (Rausand, 2013). The examination of the environmental consequences of development actions is done in a structured manner based on multidisciplinary approaches applicable to the global oil and gas industry. The integration of EIA and HSE-MS tools may adequately facilitate the functioning of oil and gas com panies. The primary goal of these management tools is to ensure strict compliance with relevant legislations and standards in the field of operation (Bergh et al., 2014). It is of crucial importance that all HSE hazards are identified and handled in a timely manner. Their systemic assessment is a proper step towards ensuring that all criteria for adequate performance have been met. The integration of these assessments allows for accurate procedures implemented in the context of risk management for oil and gas companies worldwide. For instance, it may be indicated that various development projects that involve the use of radioactive material and nuclear fuel represent serious risks and hazards, which should be extensively assessed through the frameworks of EIA and HSE-MS (Abaza et al., 2004). Global oil and gas companies are held responsible for ensuring that   all dimensions pertaining to human health, environment and security are thoroughly considered prior to the accomplishment of particular projects. Thus, importance is placed on risk assessment and environmental impact assessment of planned activities in the oil and gas industry (Rausand, 2013). As a result, such organisations are committed to improve their internal procedures that play a key role in conducting risk assessment and environmental impact assessment. In this context, a viable measure would be to screen all nuclear safety project proposals to ensure that such assessment procedures are done appropriately. Additional requirements for compliance may be specified by the authorities in particular countries in which oil and gas companies operate (Ash, 2010). International measures should be constantly improved in relation to the integration of EIA and HSE-MS measures (Zimolong and Elke, 2006). This aspect may lead to extensive support for initiating a co-ordinated international action to demonstrate high-quality environmental impact assessment and risk assessment pertaining to projects developed in the oil and gas industry. An overall risk assessment is fundamental in order to ensure that all development projects are completed in a cost-efficient and secure manner. These aspects should be considered in the process of setting certain priorities in the operation of oil and gas companies (Ramirez et al., 2013). Such thorough assessments may direct efforts to generate necessary funds for the completion of more urgent tasks in the industry. Conclusion In conclusion, this paper provided a relevant exploration of process safety management in the global oil and gas industry. Specific arguments have been introduced in order to emphasise the important role of HSE-MS tools, which combined with EIA, may contribute to greater efficiency and safety of work practices in oil and gas companies around the world (Rausand, 2013). The paper focuses on discussing the effectiveness of HSE management systems. In addition, human failure contribution was analysed as related to process risk evident at operating events in commercial nuclear power plants. Another aspect outlined in the report included the integration of EIA and HSE-MS tools that may lead to better recognition and maintenance of risks identified in the oil and gas industry (Bergh et al., 2014). In conclusion, providing accurate assessments is associated with the delivery of positive outcomes in this industry. References Abaza, H., Bisset, R. and Sadler, B. (2004). ‘Environmental Impact Assessment and Strategic Environmental Assessment: Towards an Integrated Approach’. UNEP [online]. Available at: unep.ch/etu/publications/textONUbr.pdf [Accessed on: 28 Nov. 2014]. Ash, J. (2010). ‘New Nuclear Energy, Risk, and Justice: Regulatory Strategies for an Era of Limited Trust’. Politics Policy, vol. 38(2): 255-284. Bergh, L. I., Hinna, S. and Leka, S. (2014). ‘Sustainable Business Practice in a Norwegian Oil and Gas Company’. Contemporary Occupational Health Psychology: Global Perspectives on Research and Practice, vol. 3: 198-217. Department of the Environment, Community and Local Government (2013). Guidelines for Planning Authorities and An Bord Pleanala on Carrying out Environmental Impact Assessment [online]. Available at: environ.ie/en/Publications/DevelopmentandHousing/Planning/FileDownLoad,32720,en.pdf [Accessed on: 28 Nov. 2014]. Gertman, D. I., Hallbert, B. P., Parrish, M. W., Sattision, M. B., Brownson, D. and Tortorelli, J. P. (2001). ‘Review of Findings for Human Error Contribution to Risk in Operating Events’. NUREG [online]. Available at: nrc.gov/reading-rm/doc-collections/nuregs/contract/cr6753/cr6753.pdf [Accessed on: 28 Nov. 2014]. Haight, J. M. (2013). ‘Process Safety Regulations around the World’. Handbook of Loss Prevention Engineering, vol. 12: 463-499. International Association of Drilling Contractors (2014). IADC HSE Case Guidelines [online]. Available at: iadc.org/iadc-hse-case-guidelines/ [Accessed on: 28 Nov. 2014]. Ovind, A. K. and Sneve, M. (2004). ‘Environmental Impact Assessment and Risk Assessment in Northwestern Russia-from a Norwegian Perspective’. IAEA Organisation [online]. Available at: iaea.org/OurWork/ST/NE/NEFW/CEG/documents/ws032004_Ovind.pdf [Accessed on: 28 Nov. 2014]. Ramirez, P. A., Utne, I. B. and Haskins, C. (2013). ‘Application of Systems Engineering to Integrate Ageing Management into Maintenance Management of Oil and Gas Facilities’. Systems Engineering, vol. 16(3): 329-345. Rausand, M. (2013). Risk Assessment: Theory, Methods, and Applications. New York: Wiley. Zimolong, B. M. and Elke, G. (2006). ‘Occupational Health and Safety Management’. Handbook of Human Factors and Ergonomics: 671-707.

Fords social media marketing Essay Example | Topics and Well Written Essays - 1500 words

Fords social media marketing - Essay Example Contemporary business strategies evolve along with the introduction of social media as a marketing tool. In their attempt to attain a distinct business edge, companies leverage social media to increase productivity and market appeal.Mangold and Faulds mention that social media marketing is a hybrid mix of various promotional methods, which includes personal selling, word-of-mouth advertising strategy, and consumer relations (358). For instance, social media allows customers to contribute insights for product development, comment on existing products, and recommend their preferred brands to their friends. Consequently, this benefits manufacturers in a way that they will understand the needs of the market, and have direct, virtual interaction with customers. To attain a comprehensive understanding about the use and impact of social media, this paper discusses Ford’s social media marketing strategies through Facebook and Twitter. Throughout this research, this paper hopes to disc uss the risks of Ford’s social media marketing method and identify specific points of development. Advertising Tools Facebook Dale Buss reports that Ford continues to partner with Facebook in advertising its products although the company will change its advertising strategy to address more profitable market trends such as customer support and interaction (paras. 1-3). For instance, Scott Monty, one of Ford’s senior executives, highlights the productivity of its Facebook ads such as paid advertising and integrated content while emphasising the profitability of extending Ford’s ads to allow more customer interaction (Buss paras. 9-10). Specifically, Ford uses Facebook’s advertising tools such as Logout Ads, Instagram, and Social Plugins. Using those Facebook tools allows Ford to increase its interaction with customers. For instance, with those tools, Ford will be able to share company updates with its customers, particularly those about the company’s latest promos, products, and events. Consequently, raising the brand awareness of customers advances the corporate image of Ford, which is also likely to increase sales. Twitter Aside from Facebook, Ford also advertises with Twitter through Promoted Tweets and User-Generated tweets that link to content articles about Ford’s products. In the report by Morrissey, he discovered the profitability of User-Generated tweets through linking one of Ford’s content articles with a third party blogger, Collier. Morrissey reports that Farley had linked one of his tweets to Collier’s article about saving funds through social media marketing; this results to the continued use of content integration between Ford-related contents with third-party bloggers. The profitability of this tool lies in its capacity to reach out to internet-savvy millennials, which comprise 55% of Twitter users (Slutsky paras. 1-2). It is also noteworthy to consider that the said number of Twitter users does not have cars, which makes the strategy a viable option in increasing Ford’s market reach. Consequently, using those tools helps Ford establish interaction with millennials and ensures favorable relations with customers through expanding the market’s avenues for expression. This may result to Ford’s accessibility to different market groups. Advertising Methods Halliday reports that Ford uses social media to strengthen its customer service, particularly in establishing active and profitable interactions with its customers (paras. 1-3). This advertising strategy also allows Ford to reach out to wider demographics, which will help determine and design specific brands that will attract various market groups. Specifically, Halliday reports that Ford maximises the profitability of social media through creating message boards and forums, as well as providing virtual troubleshooting assistance to cater customer queries and suggestions. In the marketing perspective , using social media to generate customer-related information is beneficial for the company,